Remember how a couple of weeks ago I got all sassy about how diabetes email pitches are crafted? Last week I received one that, for the first time in a while, I thought was pretty good (the fact that they used the term "diabetic" aside), so I thought I'd share.
It was for an app called iCookbook: Diabetic. I like it because it puts everything I want to know right where I want it, and in a way I want to view it.
High quality images of the foods? Check.
Stuff we care most about, like carb counts, shown right in the preview? Check.
All recipes under 350 calories per serving? Check.
Ability to filter by requirements like gluten-free, low carb, or vegan? Check.
Free to download from iTunes? Check.
And here's the other thing I was delighted by: see that "Rotate phone to prepare" note on the middle-right image? When you do that, you can turn on the "voice command" option. Which means that while you're cooking and getting your hands dirty, you can just speak aloud things like "next", and the app advances the pages for you. Say "back", and it goes back a page for you.
Which made me react like this, once I figured that out.
Nice work, you guys.