Monday, February 11, 2013

(Alternate titles to this post: "Following Your Every Move [But Not In A Creepy Way]", "Stalking Has Never Been So Healthy", "Maybe I Should Just Get On With The Post Already")

I remember seeing the name "" at the Stanford Medicine X conference last September, but never really got a chance to find out what (or who?) it was. I made a mental note to Google it later, but never did... which meant I was really glad to see an email from them a couple of weeks back, explaining what they're all about. I think what they're working on is a really cool concept and could help a lot of people (and requires minimal effort from the user to gain the benefits), so I wanted to help spread the word.

[Kim]: Can you tell us a little about what is, and how it got started?

[Peter of]: Sure, is a small startup on a big mission to change how people living with chronic conditions connect through health information — using just an iPhone or Android phone. Our application uses the sensors in your smartphone to map the relationship between your behavior and your health — and turn it into insights. is based on research that came out of MIT’s Media Lab, where Anmol, our co-founder, was pursuing a PhD in computer science with a focus in modeling human behavior patterns. While at MIT Anmol met Karan, our other co-founder and an MBA with a deep knowledge of the health care system, and together they set out to build a check engine light for human health.

How does the whole thing work, and how much information do you have to share with the app?

For the first month or two, we’ll focus on collecting data and learning how your condition affects your behavior. Once we have your behavior baseline, we’ll start delivering personalized health insights, provide insights into how the study community is doing, and allow you to better connect with your care team by alerting them when something seems out of place.

So what type of data do we collect? The first type is active data - this data is short surveys that our application will ask you to answer periodically. They are easy to fill out and ask general questions around your mood, exercise behavior, etc. The second type of data we collect is passive data through sensors in your smartphone. Passive data is general patterns around your calling, texting, and movement behavior. Our system does not collect any specifics (i.e. who you are talking to, what you said, where you went). All we gather is general patterns like “how many calls did you make yesterday” and “how far did you travel”. All of your data is fully HIPAA compliant and treated just like a medical record at the doctor’s office.

Sounds legit. So why do you think this will be helpful for people living with diabetes? What value will patients get out of using the app?

Many people living with diabetes often feel overwhelmed at the sheer amount of things they need to keep track of. tries to track behavior with minimal effort on the participants side and help them get the support they need when they need it. Participants will receive:
  • Personal insights into their health patterns — right away
  • Improved connection to their care team (after the first couple of months you can set up alerts to be delivered to your care team when something seems out of place)
  • Satisfaction that they’re contributing to science to benefit the diabetes community

Is this for people with all types of diabetes?

Our current study is targeting those with type 2 diabetes but we plan to release a version of the application for pre-diabetes and type 1 diabetes in the future. As such, we encourage anyone living with diabetes to sign up for the program and we’ll get them on the app whenever possible. [Editor's note: I downloaded the app a couple of weeks ago and while it's intended for people living with type 2 at this time, it has pointed out how far I'm traveling each day which is kind of nerdy cool and interesting.]

How can people find out more about you guys, and find the app?

Those interested can learn more and/or sign up at For more general information on they can visit


  1. Sounds awesome! I'm going to check it out.

  2. I am impressed by the quality of information on this website. There are a lot of good resources here.


Note: Only a member of this blog may post a comment.